BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1WpiIauStc5IfG86fqFVUpqX3abCgz1Dd
KPI Priority - Profit Per Sale
Split Test Report: https://docs.google.com/document/d/1Vq3HZeBHJZ7bSj2LXRUpzjUSDVwDJymCJTUfCdrWJFE/edit
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| CURRENT PRIORITIES | |||||||||||||||||||||||||
| Priority | Funnel Class | Everflow Offer IDs and Links | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Live | Delayed Mini Test | Increase AOV | Live |
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| Draft | Upsell | Travel set Vs Luxury Kit | 1)https://www.yourgadgetexperts.com/en/special-offer-travel-kit.html 2)https://www.yourgadgetexperts.com/en/special-offer-luxury-kit.html | Increase AOV |
| Draft | |||||||||||||||||||
| Draft | Upsell | Interstitial A/B Sub Section Test | Increase CTR, CVR | Draft | Authority section just underneath the fold repeats, add Safe and Secure shop with confidence | ||||||||||||||||||||
| 1 | Alternate Checkout, Plastic EN | Adding a new upsell | Develop an "offer wall" style upsell to determine the highest potential products for upsell development |
| PENDING | ||||||||||||||||||||
| ST | Multi-Unit Upsell | Create copy: Convince - (Don’t struggle to keep track where you placed your Clipper Pro nail clippers) Have a pair on your: Nightstand/ Coffee table / Washroom / Kitchen / travel |
| waiting for copy from Jeff | |||||||||||||||||||||
| ST | Package upsells | Create:
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| waiting for copy from Jeff | |||||||||||||||||||||
| ST | Offer Wall | Design / client SKU's / Pricing | |||||||||||||||||||||||
| ST | Mobile Presale Test updates (1) | a) Reduce content by 40% - Rewrite feature sec tion to focus on benefit related b) Add comparisons chart c) Split long paragraphs into 1 or 2 sentences d) Add more journey advancing headlines that lead them to the | CVR | ||||||||||||||||||||||
| ST | Mobile Presale Test update (2) | New floating CTA variation. (Floating CTA will show up on the left side of the phone in optimal thumb distance) | CVR | ||||||||||||||||||||||
| ST | Mobile Presale Test updates (3) | Increase font size to 20px and link sizes to 24px | CVR | ||||||||||||||||||||||
| ST | Mobile Presale Test updates (4) | Speak to ClipperPro Founder and find out why they made the product (story) | CVR | Waiting to hear back from David | |||||||||||||||||||||
| ST | Mobile Presale Test updates (5) | Add a survey to the thank you page VIA HotJar to find out why the customer purchased the product. (Not a test but collects insights from the customer) | CVR | Already Setup | |||||||||||||||||||||
| ST | Media Buyer Campaign Tests: | 1)Remove non-buying mobile devices (ex. Amazon Fire tablet) 2) Test female 18-24 demographic | CVR | Check continued data to determine if all devices not buying. | |||||||||||||||||||||
| ST | Upsell Split Test | Travel Kit as Upsell | AOV |
| development completed - https://www.yourgadgetexperts.com/en/special-offer-travel-kit.html | ||||||||||||||||||||
| ST | Upsell Split Test | Luxury Kit as Upsell | AOV |
| development completed - https://www.yourgadgetexperts.com/en/special-offer-luxury-kit.html | ||||||||||||||||||||
| ST | Upsell Split Test | Buy 1 More as Upsell | AOV |
| development completed - https://www.yourgadgetexperts.com/en/special-offer-extra-clipper.html | Move this to clipperprostore.com Sida Jiang (Unlicensed) | |||||||||||||||||||
| ST | Alternative Upsell Flow | buy1more - luxury kit – confirmation | https://www.yourgadgetexperts.com/en/order-st-plastic-upfl.html?iep=true | ||||||||||||||||||||||
| Presale | New Presale | Create new presales copy on older man trying to maintain independence | Increase CTR Increase CVR | Largest sales coming from men 55-65+ - if this is the case, older men are not buying for their parents/grandparents as caregivers. Need to create presale about older man needing to maintain independence and still be able to perform the minimal tasks that are essential but have become too difficult to perform. | |||||||||||||||||||||
| Checkout | Popup on checkout | Add an exit pop on checkout page | Increase CVR | When people go to exit checkout page, activate popup "Don't Forget you still have items left in your cart...save an extra XX off your purchase by clicking here" | |||||||||||||||||||||
| Checkout | Add Security/Trust Badges to checkout page | Add statement "100% Safe & Secure) with security/trust badges | Increase CVR | 13% of people abandon cart over payment security issues. Clearly state (100% safe and secure) with security/trust badges and SSL certificates on right hand side above payment options. | |||||||||||||||||||||
| Checkout | Add thumbnail images by quantity options | Increase CVR/AOV | Small image thumbnail beside each quantity option (1 clipper, 2 clippers, 3 clippers) - 1 clipper quantity beside image with 1 clipper in it, etc | ||||||||||||||||||||||
| Checkout | Total price of purchase |
| Increase CVR/AOV | People are always worried of about hidden costs and love to see how much they will save. Show the total exact amount they will pay so no hidden costs and the amount saved when they have selected their option underneath Your Total is: $95 (You saved $116) | |||||||||||||||||||||
| Checkout | Estimated Date Of Delivery |
| Increase CVR | taken from Amazon checkout and an option others are beginning to adopt | |||||||||||||||||||||
| Checkout | No Hidden Fees | State at top of checkout page "Free Shipping | No Tax | Free Returns" | Increase CVR | People worry about hidden fees, this is us overcoming those objections | |||||||||||||||||||||
| Checkout | LiveChat Customer Support | Provide Live online support to answers customer's questions on checkout page | Increase CVR/AOV |
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| Checkout | Return Policy | Test a variety of different lengths of return policies on the checkout page 30, 60, 90, 365 | Increase CVR | ||||||||||||||||||||||
| Checkout | Split Test Existing checkout pages | Increase CVR | Control: https://www.yourgadgetexperts.com/en/order-st-plastic.html - 1.33% CVR Variant: https://www.shopclipperpro.com/en/order-list-metal.html - 1.91% CVR | ||||||||||||||||||||||
| Checkout | Additional Express payment options | At the top of checkout page provide "Express checkout options" | Increase CVR |
People feel more comfortable not having to fill out information and easier to just pay within a system they are already a part of. Also piggybacking the credibility of these big companies | |||||||||||||||||||||
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