BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1WpiIauStc5IfG86fqFVUpqX3abCgz1Dd
KPI Priority - Profit Per Sale
Split Test Report: https://docs.google.com/document/d/1Vq3HZeBHJZ7bSj2LXRUpzjUSDVwDJymCJTUfCdrWJFE/edit
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| CURRENT PRIORITIES | |||||||||||||||||
| Priority | Funnel Class | Everflow Offer IDs and Links | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||
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| 1 | Alternate Checkout, Plastic EN | Adding a new upsell | Develop an "offer wall" style upsell to determine the highest potential products for upsell development |
| PENDING | ||||||||||||
| ST | Multi-Unit Upsell | Create copy: Convince - (Don’t struggle to keep track where you placed your Clipper Pro nail clippers) Have a pair on your: Nightstand/ Coffee table / Washroom / Kitchen / travel |
| waiting for copy from Jeff | |||||||||||||
| ST | Package upsells | Create:
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| waiting for copy from Jeff | |||||||||||||
| ST | Offer Wall | Design / client SKU's / Pricing | |||||||||||||||
| ST | Mobile Presale Test updates (1) | a) Reduce content by 40% - Rewrite feature sec tion to focus on benefit related b) Add comparisons chart c) Split long paragraphs into 1 or 2 sentences d) Add more journey advancing headlines that lead them to the | CVR | ||||||||||||||
| ST | Mobile Presale Test update (2) | New floating CTA variation. (Floating CTA will show up on the left side of the phone in optimal thumb distance) | CVR | ||||||||||||||
| ST | Mobile Presale Test updates (3) | Increase font size to 20px and link sizes to 24px | CVR | ||||||||||||||
| ST | Mobile Presale Test updates (4) | Speak to ClipperPro Founder and find out why they made the product (story) | CVR | Waiting to hear back from David | |||||||||||||
| ST | Mobile Presale Test updates (5) | Add a survey to the thank you page VIA HotJar to find out why the customer purchased the product. (Not a test but collects insights from the customer) | CVR | Already Setup | |||||||||||||
| ST | Media Buyer Campaign Tests: | 1)Remove non-buying mobile devices (ex. Amazon Fire tablet) 2) Test female 18-24 demographic | CVR | Check continued data to determine if all devices not buying. | |||||||||||||
| ST | Upsell Split Test | Travel Kit as Upsell | AOV |
| development completed - https://www.yourgadgetexperts.com/en/special-offer-travel-kit.html | ||||||||||||
| ST | Upsell Split Test | Luxury Kit as Upsell | AOV |
| development completed - https://www.yourgadgetexperts.com/en/special-offer-luxury-kit.html | ||||||||||||
| ST | Upsell Split Test | Buy 1 More as Upsell | AOV |
| development completed - https://www.yourgadgetexperts.com/en/special-offer-extra-clipper.html | Move this to clipperprostore.com Sida Jiang (Unlicensed) | |||||||||||
| ST | Alternative Upsell Flow | buy1more - luxury kit – confirmation | https://www.yourgadgetexperts.com/en/order-st-plastic-upfl.html?iep=true | ||||||||||||||
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| COMPLETED RESULTS | |||||||||||||||||||||||||||||||||
| Priority | Funnel Class | Everflow Offer IDs and Links | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||||||||||||||||||
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| ST | Offer Wall | CVR AOV | Done | Control: https://www.yourgadgetexperts.com/en/special-offer-manicure-travel-set.html Variant: https://www.yourgadgetexperts.com/en/special-offer-wall.html Results:
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| ST | Exit Pop Offer | Create new order page URLs with new exit pop offers
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| https://dfoglobal.invisionapp.com/share/6YTR79IMPHR#/screens Client requested the close of test early. No statistical significance to determine results. | |||||||||||||||||||||||||||||
| Alternate Checkout, Plastic EN | 1869 | Upsell A/B Test |
| conversions | Done | 0 conversions for both the control & variant. Test is a failure for both, must find a new upsell offer or completely rewrite existing offer | |||||||||||||||||||||||||||
| 1 | Alternate Checkout, Plastic EN | Pricing Variations |
| Find price sensitivity/CPA ratio that's ideal for everyone |
| DONE - Successful test results | Jennie Hang (Unlicensed) this test has concluded successfully, the shipping variation has been determined the winner. Please make sure for the "Alternate" Checkout Funnel for the ST and Affiliate offers, that the order-ship is now the default order page. Confirm here when done, ty. ShopClipperpro link has been replaced. Clipperprostore and YourGadgetExpert links are pending
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| Alternate Checkout, Plastic EN | Exit Pop Page Variations |
| Find good option for AOV and CVR tradeoff |
| DONE Sent to Tim | Sept 10th | $5 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-b.html?iep=true B2G1 EP: https://www.shopclipperpro.com/en/order-st-plastic.html?iep=true $10 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-a.html?iep=true | ||||||||||||||||||||||||||
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