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Current Profit Margin: 57%, current CVR: 14%
Presale
Pre-4 CTR 48% Drop off
Current presale is doing pretty well, we can add strong graphics that makes customers visualize how dirty their phones/electronics are:
Pre-4 give the limited time offer section (last section of a page) a revamp to a more engaging animated angle with a GIF or new creative.
Index
Adding a quick simple section to tell the customers what the product does:
Future test: test a more infomercial styled copy that includes the free gifts as the package deal, to make the customer think that the price is worth it.
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Test the American made badge
Currently the step 1 avg unit is 2.1, testing the eyegrabber would hopefully boost the avg unit, thereby boosting aov
Testing the banner Test an added banner/footer images on OP
Testing with the CTC for price sensitivity - currently we have it at 69.99, some competitors have it at a way lower price
Testing bundled deal - for exitpop, test mask+soap for $xx only with your purchase
Testing bundled deal - for free gift, instead of a pop up style, testing a free gift section on the same page - https://dfoglobal.invisionapp.com/share/UHX0I2FY2GW#/screens/415005634
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