Apr 30, 2020 - MobileKlean Ideas Brainstorm

Current Profit Margin: 57%, current CVR: 14%

Presale

Pre-4 CTR 48% Drop off

Current presale is doing pretty well, we can add strong graphics that makes customers visualize how dirty their phones/electronics are:
Pre-4 give the limited time offer section (last section of a page) a revamp to a more engaging animated angle with a GIF or new creative.

Index

Adding a quick simple section to tell the customers what the product does:
Future test: test a more infomercial styled copy that includes the free gifts as the package deal, to make the customer think that the price is worth it.

Checkout

Test the American made badge
Currently the step 1 avg unit is 2.1, testing the eyegrabber would hopefully boost the avg unit, thereby boosting aov
Test an added banner/footer images on OP
Testing with the CTC for price sensitivity - currently we have it at 69.99, some competitors have it at a way lower price
Testing bundled deal - for exitpop, test mask+soap for $xx only with your purchase
Testing bundled deal - for free gift, instead of a pop up style, testing a free gift section on the same page - https://dfoglobal.invisionapp.com/share/UHX0I2FY2GW#/screens/415005634

Upsell

Testing a subscription model, where we ship soap paper to those who opts in on the warranty
Testing upsell products such as the blaux mask and soap paper