Feb 26, 2020

Owned by Sida Jiang (Unlicensed)
Feb 26, 2020
1 min read

Attendees: Tim, Paul, Katie, Vito, Vanessa, Sida

Purpose: presenting profit margin reports and any ideas that came out from it

Outcomes:

Announcements

N/A

Profit Margin Search/Outcomes

PlayBeatz

  • Profit Margin is 21%

  • New checkout should boost the profit margin given previous tests

  • Katie to check the decline rate on the RoR report

  • For golden standards, prioritize DE next

TVBuddy

  • Profit Margin is 26%

  • New checkout in dev coming up for testing

NeckRelax

  • Profit margin is 27%

  • Gentle OP is doing well for DE

  • Further investigation needed

Starscope

  • Profit Margin is 18% and dropping

  • Katie to figure out the drop and how to improve

SuperBoost

  • Profit Margin is 10% with PPS ~ $6

  • Idea: test upsell funnel entirely

  • Idea: test possible downsell and upsell flows to target different groups of customers

ClipperPro

  • Idea: offer a how-to pkg for free - ask for doctors endorsement on how to deal with pain, perhaps adding a free pair of glasses in the pkg

  • Idea: to increase AOV, for the customers that only purchased 1 unit of the product, while waiting for checkout to process, offer them more units

InfinitiKloud

  • Profit Margin is 15% with PPS ~ $16

  • Idea: test a full upsell funnel

  • Idea: offer %off instead of $off to stimulate customers as incentive to buy more units.