Apr 27, 2020

Owned by Sida Jiang (Unlicensed)
Last updated: Apr 27, 2020 by Katie Yang (Unlicensed)
2 min read

Attendees: Tim, Paul, Katie, Vanessa, Sida

Outcomes:

Announcements

  • Request for the same split test idea to be on 2 different brands to start with, to avoid wait times

  • Reminder that we will discuss about failed tests on Wednesday

Meeting Summary

Discussion on successful tests and the takeaways for what the team needs to do going forward:

  • Playbeatz interstitial and green checkout test: this has been implemented as the gold standard

  • TVBuddy Upsell tests: this was replaced by the upsell pop tests

  • Clipperpro eye grabber unit selection test: pushing this same test to SuperBoost and MobileKlean

  • Clipperpro toenail clipper funnel: this has been implemented as default

  • American owned and operated badge: successful on Playbeatz, on going test for NeckRelax

  • Business as usual banner index test: successful on MobileKlean & NeckRelax. Failed on Playbeatz. Paused and will get replaced by the OP banner tests that Bruce has copy for

  • Money back guarantee: successful on Playbeatz. Needs to wait for customer service team to get some feedback

  • New warranty design: successful on Starscope. On going with Playbeatz.

  • Short video on upsell Maicharger: successful on Playbeatz. In dev queue to be made as default.

  • Amazon testimonial section: successful on Playbeatz. failed with Neckrelax.

  • Quietbuds descriptive OP: needs to take the successful element to another page

  • TVBuddy image badge on OP: applied as standard only on TVBuddy

  • TVBuddy Free shipping test: some other funnels already has free shipping, we would need to make the free shipping feature stand out more

  • Emoji on Playbeatz CTA button: only successful on playbeatz and failed on MobileKlean and Neckrelax

  • TGRG Upsell pop UK: applied as the default OP

  • Bruce banners on OP: there are currently 2 winners, one turquoise version is applied to rangextd as default banner, and more to test with bruce’s new copy

Discussion Outcomes

This week, the team will focus on the below:

  • Eye grabber unit selection OP tests (on SuperBoost and MobileKlean)

  • Upsell pop tests on various pages

  • American owned and operated badge test

  • Banner on OP test on various brands