Jun 4, 2020 - Generic DE Ideas Brainstorm

Owned by Sida Jiang (Unlicensed)
Jun 04, 2020
3 min read

Generic DE Ideas Brainstorm

OshenWatch Gen2 - 34.99 - DE 

3rd party traffic - Overall offer CVR 6%, Profit Margin: GOOD, AOV: $80 (DE) (overall brand aov: $90) 

IDEAS:

  • TR: current default warranty is the VIP, get that switched out to reg warranty offer 

  • TR: test upsell flow variations, but get things up to golden standard first

  • AOV: upsell 2 test pricing sensitivity 

  • Index page: instructions on app functionality or how the watch works? 

PlayBeatz - 49.99 - Performance Funnel - DE

  • Maichargin upsell has a 17% upsell TR

  • AOV: $70 (DE) (brand overall $75)

  • Maybe have upsell 2 translations checked over

IDEAS:

  • Update the EP to new default pop

  • Order page is HAOV (3-1-2-4) → should be HCVR (1-2-3-4) to improve overall CVR


Blaux Portable AC - 89.99 - DE

  • just launched today 6.3

IDEAS:

  •  TR: Has double pop so needs upsell 3 to be taken out

  • AOV: Test upsell 3 for a different upsell with high upsell TR (maybe wifi booster)

  • Video creative showing how it works or the pleasures of it being used 

  • Stock banner images are very evident would benefit potential buyer on social proof if it wasn’t so photoshopped? 

NeckRelax - 59.99 - PF - DE 

IDEAS:

  • TR: Upsell 2 test against Renuback 

  • AOV: Upsell 3 get the diggy pop and test another product in (maybe wifi booster)

TOP DE UPSELLS: (from ror)

~Wifi Booster (25% TR) *on Velox offer 

~Maicharger (17% TR) *on PB offer

~IK MicroSD 128 GB (16% TR) *on IK offer 

~MobileKlean delayed mini (15% TR) *on MK offer

~Neckomfort (7% TR) *on Renuback offer

General Ideas

  • Have images where the product is in use on the interstitial page. For instance for Playbeatz, have images where the parents are giving this product as a gift to their kids (older demo target).

  • Have a better streamlined upsell funnel, where the upsell products can be a part of a bundle with the main product. ie. Oshenwatch, upselling maicharger and playbeatz together would be a good example.

  • Prioritize offers that are doing well in DE to be updated with the golden standards

  • German consumer behavior: studies show that the German demo prioritizes price over brand, they value a good product with cheaper cost, rather than purchasing big brand names. Could try a LCTC version just for DE geo on one of the offers

  • Loyalty Program: ie. if they purchase more than 2 units, they are admitted to the loyalty program, where remarketing will send them emails and coupons on the latest offers. This is also a part of the DE demo consumer behavior, we could use to increase AOV/have warm leads for remarketing