...
Current Presale CTR: 42%
PRE-1K (75% DROP OFF) —> INDEX (25% DROP OFF) —> order.global.st.ship —> order-global-st-ship.html (79% DROP OFF)
PRE-1F (80% DROP OFF) —> INDEX-ALT1 (20% DROP OFF) —> order-global-st-ship-alt1.html (69% DROP OFF)
Doing a founder angle for presale instead of the current pre-1f exercising angle, to see if this will improve TR
Presale/index page merge, providing a long advertorial copy to improve TR
...