BA - Kelly Donaldson
Split Testing - https://docs.google.com/spreadsheets/u/1/d/1tsV64xeaJHDeGZX3NTzgOJ-92rmdhfpddgj008qhfzo/edit?usp=drive_web&ouid=101867788754402939158
KPI Priority - CVR
| Completed | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||
| 1 | Upsell Order Change + Creation |
|
| LAUNCHED | Sept 24th | https://www.buykompresskinetic.com/en/special-offer-arch.html https://www.buykompresskinetic.com/en/special-offer-warranty20.html https://www.buykompresskinetic.com/en/special-offer-mini-sock.html | |||||||||
| 2 | Upsell Test |
| Determine best upsell for the funnel |
| LAUNCHED | Sept 25th | https://www.buykompresskinetic.com/en/special-offer-sole.html https://www.buykompresskinetic.com/en/special-offer-earbuds.html | ||||||||
| 3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point |
| LAUNCHED | Sept 16th | OFFER: https://vervedirect.everflowclient.io/offers/1878 https://www.buykompresskinetic.com/en/pre-1.html OFFER: https://vervedirect.everflowclient.io/offers/1887 https://www.buykompresskinetic.com/en/pre-1a.html OFFER: https://vervedirect.everflowclient.io/offers/1888 https://www.buykompresskinetic.com/en/pre-1b.html | ||||||||
| 4 | Interstitial |
| LAUNCHED | Oct 17th | https://www.buykompresskinetic.com/en/index.html Link Repository: https://docs.google.com/spreadsheets/d/12Kz_p1A_HV0WGB6C5L9WW1qctMLxfs_NOFIi2Zw1__8/edit#gid=0 | ||||||||||
| 5 | Additional Presale | Special Tactics Presale Older (50+) guy injury recovery angle |
| LAUNCHED | Oct 17th | https://www.buykompresskinetic.com/en/pre-2.html Link Repository: https://docs.google.com/spreadsheets/d/12Kz_p1A_HV0WGB6C5L9WW1qctMLxfs_NOFIi2Zw1__8/edit#gid=0 | |||||||||
| 6 | |||||||||||||||
| Jira Legacy | ||||||
|---|---|---|---|---|---|---|
|
Will be pre-3.html
Nurse-angle
| Golden Standard Checkout |
| New golden standard checkout |
|
| DONE | Oct |
| 25th | https://www.buykompresskinetic.com/en/order-global.html Based on: https://www.thegadgetreviewguy.com/en/order-sp-v5.html | ||||||||||||||
| 7 | Presale 1 Variation | Test with swapping out the images for GIFs | Increase CTR |
| DONE | Nov 13th | https://www.buykompresskinetic.com/en/pre-1-gif.html | ||||||||
| 8 | Progress Bar Loader |
| DONE | Nov 13th | https://www.buykompresskinetic.com/en/pre-2h.html | ||||||||||
| 9 | DE funnel variation |
|
| LAUNCHED | Oct 15th | Copying over for ST
| ||||||||||||||||
| 10 | FR funnel variation |
|
| LAUNCHED | Nov 8th | Waiting on Pre-2 + Index
Copying over to ST
| |||||||||||||||||||
| 11 | Additional Presale | Nurse-angle presale |
| In design | December 9th | Will be pre-3.html | |||||||||||||||
| In Progress | |||||||||||||||||||||
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Additional Presale | Special Tactics Presale |
| In design | EOY | Will be pre-4.html | |||||||||||||||
| 2 | |||||||||||||||||||||