BA - Kelly Donaldson
Split Testing - https://docs.google.com/spreadsheets/u/1/d/1tsV64xeaJHDeGZX3NTzgOJ-92rmdhfpddgj008qhfzo/edit?usp=drive_web&ouid=101867788754402939158
KPI Priority - CVR
| Completed | ||||||||||||||||||||||||||||||||||||||||||||
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| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | |||||||||||||||||||||||||||||||||||||
| 1 | Upsell Order Change + Creation |
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| LAUNCHED | Sept 24th | https://www.buykompresskinetic.com/en/special-offer-arch.html https://www.buykompresskinetic.com/en/special-offer-warranty20.html https://www.buykompresskinetic.com/en/special-offer-mini-sock.html | ||||||||||||||||||||||||||||||||||||||
| 2 | Upsell Test |
| Determine best upsell for the funnel |
| LAUNCHED | Sept 25th | https://www.buykompresskinetic.com/en/special-offer-sole.html https://www.buykompresskinetic.com/en/special-offer-earbuds.html | |||||||||||||||||||||||||||||||||||||
| 3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point |
| LAUNCHED | Sept 16th | OFFER: https://vervedirect.everflowclient.io/offers/1878 https://www.buykompresskinetic.com/en/pre-1.html OFFER: https://vervedirect.everflowclient.io/offers/1887 https://www.buykompresskinetic.com/en/pre-1a.html OFFER: https://vervedirect.everflowclient.io/offers/1888 https://www.buykompresskinetic.com/en/pre-1b.html | |||||||||||||||||||||||||||||||||||||
| 4 | Interstitial |
| LAUNCHED | Oct 17th | https://www.buykompresskinetic.com/en/index.html Link Repository: https://docs.google.com/spreadsheets/d/12Kz_p1A_HV0WGB6C5L9WW1qctMLxfs_NOFIi2Zw1__8/edit#gid=0 | |||||||||||||||||||||||||||||||||||||||
| 5 | Additional Presale | Special Tactics Presale Older (50+) guy injury recovery angle |
| LAUNCHED | Oct 17th | https://www.buykompresskinetic.com/en/pre-2.html Link Repository: https://docs.google.com/spreadsheets/d/12Kz_p1A_HV0WGB6C5L9WW1qctMLxfs_NOFIi2Zw1__8/edit#gid=0 | ||||||||||||||||||||||||||||||||||||||
| 6 | Golden Standard Checkout |
| New golden standard checkout |
| DONE | Oct 25th | https://www.buykompresskinetic.com/en/order-global.html Based on: https://www.thegadgetreviewguy.com/en/order-sp-v5.html | |||||||||||||||||||||||||||||||||||||
| 7 | Presale 1 Variation | Test with swapping out the images for GIFs | Increase CTR |
| DONE | Nov 13th | https://www.buykompresskinetic.com/en/pre-1-gif.html | |||||||||||||||||||||||||||||||||||||
| 8 | Progress Bar Loader |
| DONE | Nov 13th | https://www.buykompresskinetic.com/en/pre-2h.html | |||||||||||||||||||||||||||||||||||||||
| 9 | DE funnel variation |
| LAUNCHED | Oct 15th | Just waiting on Pre-2 + Index before we copyCopying over for ST
| DFSB
| 3664
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| 10 | FR funnel variation |
| In testingLAUNCHED | Nov 8th | 9 | Additional Presale | Nurse-angle presaleWaiting on Pre-2 + Index
| DC-2083 | In design | Nov 12th | Will be pre-3.html | 10 | Additional Presale | Special Tactics Presale | In design | 11 | Progress Bar Loader
Copying over to ST
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| 11 | Additional Presale | Nurse-angle presale |
| DFSB
| 3715
| In | devdesign | Nov 7th | https://www.buykompresskinetic.com/en/pre-2h.html | 12 | Presale 1 Variation | Test with swapping out the images for GIFs | Increase CTRDecember 9th | Will be pre-3.html | ||||||||||||||||||||||||||||||
| In Progress | ||||||||||||||||||||||||||||||||||||||||||||
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | |||||||||||||||||||||||||||||||||||||
1 | Additional Presale | Special Tactics Presale |
| In devdesign | EOY | Will be : https://www.buykompresskinetic.com/en/ pre-1-gif4.html | ||||||||||||||||||||||||||||||||||||||
| 2 | ||||||||||||||||||||||||||||||||||||||||||||