BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1_UpYTOJcU07jCwD3j6SA-XZyoS3Jpp2s
KPI Priority - CVR
Preliminary Research: https://docs.google.com/document/d/1NEhakvZzD7f-XKopzvaqNv33ICPD8kjfcCa6iSKlQtg/edit?usp=sharing
CURRENT PRIORITIES | ||||||||||||||||||||||||||||||||||||||||
Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | |||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point | PENDING | 2 | Upsell Order Change + Creation |
| IN DESIGN | Needs to be active before we go live in Everflow | 3 | Upsell Test |
| Determine best upsell for the funnel | IN DESIGN | Needs to be active before we go live in Everflow | 1
| PENDING | 10/18 | ||||||||||||||||||||||
COMPLETED ITEMS | |||||||||||||||
Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Upgrade Upsell |
|
| Done | 9/11 | Upsell order should be upgrade => warranty => etc. Link: https://www.buyezsipper.com/en/special-offer-upgrade.html | ||||||||||
Upsell Order Change + Creation |
|
| Done | https://www.buyezsipper.com/en/special-offer-warranty20.html Pending upgrade warranty API to add to funnel | |||||||||||
Upsell Test |
| QuietBuds: https://www.buyezsipper.com/en/special-offer-quietbuds.html Insole: https://www.buyezsipper.com/en/special-offer-insole.html |