BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1gWNbLCc1xSYBFe2Sr8OvEVoCyrKZE34s
KPI Priority - CVR
CRO Insight Report: https://docs.google.com/document/d/1gGWWgHQ-4wNStSlw_NRsNaeQYY7JjyQtVTYQQPC3nM0/edit?usp=sharing
| PRIORITIES LIST | ||||||||
| Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
|---|---|---|---|---|---|---|---|---|
| 2 | ST - Presale MindInsole EN | Image and headline test |
| Increase CTR / CVR |
| currently in | Presale 4 https://www.mindinsole.com/en/pre-4-st.html Sida Jiang (Unlicensed) I need the images always to be on the same domain's directory, with the image links. Google Optimize doesn't self host | |||||||||
| 3 | ST - Presale MindInsole EN | Create Female angle narrative |
| Increase CTR / CVR |
| currently in COPY | Presale 4 https://www.mindinsole.com/en/pre-4-st.html Sida Jiang (Unlicensed) I need the images always to be on the same domain's directory, with the image links. Google Optimize doesn't self host | |||||||||
| 4 | ST - Presale MindInsole | Create a new presale - SB story style |
| Increase CTR / CVR |
| currently in COPY | ||||||||||
| ST - Upsell Mindinsole EN | New upsell offer wall |
| page development complete | https://www.mindinsole.com/en/special-offer-wall.html | ||||||||||||
| ST - Interstitial Variation EN | New interstitial design | page development complete | https://www.mindinsole.com/en/ |
Bringing up to Standard
| index-v5-st.html |
| LIVE TESTS | ||||||||||||||||
| Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST - Knee/Back/Sock/Neck Upsells EN | Upsells dupped from herculian spring and neckomfort |
| page development complete | https://www.mindinsole.com/en/special-offer-neck.html https://www.mindinsole.com/en/special-offer-back.html https://www.mindinsole.com/en/special-offer-kompress-sock.html https://www.mindinsole.com/en/special-offer-knee.html | ||||||||||||
| COMPLETED ITEMS | |||||||||||||||||
| Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | ST Checkout, Euphoric Feet DE | New Pages | 1. Prepare DE Checkout and translation to ST and Affiliate Teams using this template https://www.mindinsole.com/en/order-st-a.html 2. New offer with Ops, CPA at $35 (two new offers, one for ST, one for all else) | New checkout option for AM team |
| PENDING LAUNCHED | Sept 11th | 3Please see offers below Tim Shuvaloff ST Offer: https://vervedirect.everflowclient.io/offers/1882 https://www.euphoricfeet.com/de/pre-st.html?iep=true Affiliate Offer: https://vervedirect.everflowclient.io/offers/1883 https://www.euphoricfeet.com/de/pre-st-a.html?iep=true | |||||||||
| 2 | ST Style funnels, Warranty | New Pages |
|
|
| DE: Sept 11thDONE | Sept 11th | https://www.euphoricfeet.com/de/special-offer-warranty20.html | |||||||||
| 3 | ST Checkout, MindInsole EN | Pricing | 1. Prepare new offer with Ops at a CPA for $35 for release to affiliate team with this checkout - https://www.mindinsole.com/en/order-st-a.html | Bringing up to Standard | LAUNCHED | Sept 12th | EF Offer: https://vervedirect.everflowclient.io/offers/1884 Presale 4 (to Interstitial): Presale 5 (to Interstitial): Interstitial: Checkout: | ||||||||||
| 1 | ST - Presale | Removing irrelevant or distracting content |
| Increase CTR / CVR |
| READY FOR TESTING | Sept 17 or 18 if needed | Presale 4 https://www.mindinsole.com/en/pre-4a-st.html | |||||||||