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Tyler Hesketh

Sida Jiang

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BA - Tyler Hesketh

...

Split Test Results - https://drive.google.com/drive/u/1/folders/1dIA1lJgylynlgdw9KLNB3_4TfIwnX09x
KPI Priority - CVR

1
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
3Pricing Variations
  1. Please prepare 3 pricing variations per here
  2. Set them up as separate offers in Everflow and Everflow Mail

Have a variety of different price points available to affiliates


Determine best initial price point

DOPHCTC : 

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keyDCDFSB-17333278
GOP

LCTC: 

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
key

DC

DFSB-

1812

3277

AOP:

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keyDC-1813

PENDINGComplete

3 order pages under design. When moved to Dev, 3 variations will be created

All 3 pages in Design

2

HCTC: Live in EF


LCTC: Live In EF


1Upsell Order Change + Creation
  1. Please create an upsell based on this, from this pricing grid(fixed to 20%)
  2. Upsell order should be Warranty - Upsell 1 - Delayed Mini

Upsells (Warrnaty and 3 split tests): 

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
key

DC

DFSB-

1722

3244

DM: 

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keyDFSB-3200

PENDINGComplete

Needs to be active before we go live in Everflow

Upsells: IN COPY: Live

Standard Order flow: warranty - upsell (maicharging) - delayed mini.

DM : In DEV

3

live

2Upsell Test
  1. Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here
  2. Send Tim final links for split testing
Determine best upsell for the funnelSplit test upsells: 
Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keyDCDFSB-17223244
PENDINGComplete

Needs to be active before we go live in Everflow

Split test upsell request is on the same ticket as the warranty request

IN COPY

4

Upsells: both are live 

Split Test: Live (only for normal pricing funnel)

4Returns Page for split test against Warranty
  1. Please prepare copy using the standard template here for a returns scheme
  2. Pricing will be 16.99$ for the return, one time use only
  3. New page will be split tested against the warranty page in Item ID 2
Determine most effective warranty offering

Insurance Upsell: 

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keyDCDFSB-18143244

PENDING

This will be similar to the Warranty Upsell. We are focusing on the warranty first.IN COPY

Made legal checks with Ellen

  • This will be on hold / 2nd priority to the above test
5Golden Standard Checkout
  1. Please prepare the new golden standard checkout for all CTC variations 
New golden standard checkout



6DE funnel variation





7FR funnel variation





8Interstitial short version 
  1. The links are ready to be split tested


Pending 
https://www.getplaybeatz.com/en/index-v2.html
https://www.getplaybeatz.com/en/index-v2-alt1.html
https://www.getplaybeatz.com/en/index-v2-alt2.html

Exitpop - Free Gift

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-303
page development completed
Rudy Ring exit popup - https://www.getplaybeatz.com/en/order-expp.html?iep=true&pid=1
WrapSlice exit popup - https://www.getplaybeatz.com/en/order-expp.html?iep=true&pid=2