BA - Tyler Hesketh
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Split Test Results - https://drive.google.com/drive/u/1/folders/1dIA1lJgylynlgdw9KLNB3_4TfIwnX09x
KPI Priority - CVR
Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | 1|||||||||||||||||||||||||||
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3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point | DOPHCTC :
LCTC:
AOP:
| PENDING | Complete | 3 order pages under design. When moved to Dev, 3 variations will be created DOP: On DEV but it doesnt not reflect the proper design, needs to be edited GOP: On test links AOP: On Test Links, working through revisions and edits 2HCTC: Live in EF LCTC: Live In EF | |||||||||||||||||||||||||||
1 | Upsell Order Change + Creation |
| Upsells (Warrnaty and 3 split tests):
DM:
| PENDINGComplete | Needs to be active before we go live in Everflow Upsells: Copy finalized, adding to the designs, should be quick DM : In DEV, on test links | 3 | Live Standard Order flow: warranty - upsell (maicharging) - delayed mini. DM :live | |||||||||||||||||||||||||||
2 | Upsell Test |
| Determine best upsell for the funnel | Split test upsells:
| PENDINGComplete | Needs to be active before we go live in Everflow Copy finalized, adding to the designs, should be quick IN COPYUpsells: both are live Split Test: Live (only for normal pricing funnel) | ||||||||||||||||||||||||||||
4 | 4 | Returns Page for split test against Warranty |
| Determine most effective warranty offering | Insurance Upsell:
| PENDING | This will be similar to the Warranty Upsell. We are focusing on the warranty first.IN COPY, sorting out the details before design Made legal checks with Ellen
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5 | Golden Standard Checkout |
| New golden standard checkout | |||||||||||||||||||||||||||||||
6 | DE funnel variation | |||||||||||||||||||||||||||||||||
7 | FR funnel variation | |||||||||||||||||||||||||||||||||
8 | Interstitial short version |
| Pending | https://www.getplaybeatz.com/en/index-v2.html https://www.getplaybeatz.com/en/index-v2-alt1.html https://www.getplaybeatz.com/en/index-v2-alt2.html | ||||||||||||||||||||||||||||||
Exitpop - Free Gift |
| page development completed | Rudy Ring exit popup - https://www.getplaybeatz.com/en/order-expp.html?iep=true&pid=1 WrapSlice exit popup - https://www.getplaybeatz.com/en/order-expp.html?iep=true&pid=2 |