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The list below contains all the different parameters that are required for marketing purposes.


ParameterDescriptionNote
1


2


3


  • Affid => Affiliate ID, stored in CRM
  • s1 => affiliate sub id 1, stored in CRM
  • s2 => affiliate sub id 2, stored in CRM
  • s3 => affiliate sub id 3, stored in CRM
  • s4 => affiliate sub id 4, used in pixelmator's "o" variable. Also stored in CRM
  • s5 => affiliate sub id 5, stored in CRM
  • domain => used for pixelmator, as the domain of the http call
  • event => used for pixelmator's "e" variable
  • dk => used for direct linking, does not need to be sent anywhere but needs to be passed between pages
  • med => same as above
  • Direct => same as above
There is also what your team re-built for me, which we would want in new framework:
  • up_xxx = parameter for each upsell, where xxx is the initial of the upsell. i.e special-offer-spr is up_spr. If they buy, up_spr=1, if not, up_spr=0 (for the next page).


Please see attached for the pixelmator script that will need to be included. The tracking pixel has to fire under these conditions:

  1. If the sales funnel has an upsell, then the pixel will fire on the 1st upsell that follows the order page (upon cc submission)
  2. If the sales funnel has no upsell, then the pixel will fire on confirmation page (ie. The order-amp funnel, where its order page à confirmation page)


Here’s an example of the tracking query string that CAKE uses:

https://www.blahdomain.com/en/order.html?Affid=#affid#&s1=#s1#&s2=#s2#&s3=Verve&s4=#oid#&s5=#reqid#&domain=irshcfe.com&event=2

And we will need the query string to be carried over on every page of the funnel.


In my end i really care for is "prod" but i'm aslo including others that we sometimes use:
prod => 1,2,3,4,5 (this preselects the available options in the checkout - currently we max-out at 5 but if theres ever a product with move then that would be the final number)
fomo => loads "recent orders" bubble with message at the bottom right left corner
loader => loads the loading screen
isd => Brennan mention this one but i dont know what it does, perhaps Tim, Sida would know. 

isd= true and isd=false is a legacy switch for shipping fees, where isd=true is free shipping and isd=false is $5 shipping.

In the new framework that the wireless chargers were built on, this was no longer needed. However I’m not sure if this will still apply to any new frameworks the Vietnam team is building