URL Parameters
The list below contains all the different parameters that are required for marketing purposes.
Here’s an example of the tracking query string that CAKE uses:
Affid => Affiliate ID, stored in CRM
s1 => affiliate sub id 1, stored in CRM
s2 => affiliate sub id 2, stored in CRM
s3 => affiliate sub id 3, stored in CRM
s4 => affiliate sub id 4, used in pixelmator's "o" variable. Also stored in CRM
s5 => affiliate sub id 5, stored in CRM
domain => used for pixelmator, as the domain of the http call
event => used for pixelmator's "e" variable
dk => used for direct linking, does not need to be sent anywhere but needs to be passed between pages
med => same as above
Direct => same as above
gclid => used to pass google click id value
And we will need the query string to be carried over on every page of the funnel. The script is below.
The tracking pixel has to fire under these conditions:
If the sales funnel has an upsell, then the pixel will fire on the 1st upsell that follows the order page (upon cc submission)
If the sales funnel has no upsell, then the pixel will fire on confirmation page (ie. The order-amp funnel, where its order page and confirmation page)
The parameters below need to be implemented and added by JS.
Parameter | Value | Description | Note | |
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| 1 | up_xxx | 0 | 1 | This parameter is used for sites that we have 1 or more upsells, where xxx is the initial of the upsell. i.e special-offer-spr is up_spr. If they buy, up_spr=1, if not, up_spr=0 (for the next page). |
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| 2 | prod | 1 | 2 | 3 | 4 | 5 | This preselects the available options in the checkout - currently we max-out at 5 but if theres ever a product with move then that would be the final number. |
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| 3 | isCardTest | 1 | This is used to use Paypal sandbox environment when checkout with paypal. |
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| 4 | fomo | 0 | 1 | Loads "recent orders" bubble with message at the bottom left corner |
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| 5 | loader | 0 | 1 | Loads the loading screen |
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| 6 | qt | 1 | 2 | 3 | 4 | Define pre-select product by product index |
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| 7 | iep | true | 0 | This param is used to control exitpopup. There is 2 cases:
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| 8 | timed | any number (in sec) | define exitpopup to be shown after [value]seconds. |
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| 9 | pid | 1 | 2 .... | This is used to show exitpop variation. Such as we have 2 difference types of exitpop, this will help ops to control which one will be shown. |
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| 10 | listicle | 1 | This is used to help user to go back to listicle page. |
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| 11 | comment | 0 | This parameter is used to hide comment section in Golden checkout template. it's shown by default |
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| 12 | timer | 0 | This parameter is used to hide timer in Exitpopup of Golden checkout template. it's shown by default |
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| 13 | igidx (ignore index) | 1 | this param is used to control if we want to redirect index page to other pages (which is defined in "tourl" parameter). After redirect, this param will automatically change to 0. |
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| 14 | tourl | page name ex: order.html | This is used to define page (within current site) that you want to redirect. |
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| 15 | pcta / icta | page name ex: order.html | This param is used to change all relative URL in Presale and Index page:
Detail and example of this can be found in this ticket: https://dfoglobal.atlassian.net/browse/DFSB-4111 |
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| 16 | ERS | Y | IF the parameter 'ERS=Y' is present in the URL, the Pixelmator conversion pixel script (everflow) will not fire on the page after checkout page (upsell 1 or confirm page in case the flow has no upsell).
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| 17 | temp | hcvr | haov hcvr3 | haov3 | Example in this ticket: https://dfoglobal.atlassian.net/browse/DFSB-5081
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| 18 | sm
| 0 | 1/no param | This is the param for Presale page. If this param have value is 0, we will hide Social Media button on Presales page. Any other value or no param, we will do nothing Related Ticket: https://dfoglobal.atlassian.net/browse/DFSB-5316 |
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| 19 | ads | 0 | 1/no param | Parameter to control the text "Advertorial" on presale pages. |
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| 20 | testi | 0 | other value | Parameter to control section "testimonial" on index (interstitial) pages. |
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| 21 | rm | 1 | This is param for Checkout page: If param rm=1 added, On the Summary Section, it will show the line for Shipping: Free and the message below shipping is: "Tax will be settled upon checkout confirmation" Any other value or no param, Shipping will be hidden and show the message below the Discount: "Shipping and tax will be settled upon checkout confirmation." |
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