Exit "Pop" Requirements


New design: https://projects.invisionapp.com/share/4PNA32XYH3G#/screens

The following are preliminary exit pop requirements:

  • Rules:
    • Rule 1 - In the first 75 seconds, the pop up should only appear if the mouse movement is "up" (towards closing) - literature on the topic can be found here, courtesy of James - https://martech.zone/bounce-exchange-exit-intent/
    • Rule 2 - After 75 seconds, any exit intent should activate the exit pop
    • Rule 3 - The only exception to Rule 2 is if the customer has begun filling their payment information. We absolutely do not want the exit pop to activate if the customer is in the process of buying

Aaron Jacques (Unlicensed) will prepare a new design.

EDIT* - for mobile devices, please only do for exit intent.

EDIT* - we do wish to control it by parameter. et=1 would be good. (where et=0 means no exit pop)


When users select OK in the Exit Pop, the ideal behavior is they view old products, EXCEPT 3 units is replaced by this new option, and is at the top.

=> Discussed with Tim Shuvaloff, we only need to show the Exit Pop product on top of the product list. So it will be Exit Pop product, then 1x, 2x, 3x, 4x, 5x.


Thanks,

Tim