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  1. Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship)

  2. Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA

  3. Change Manicure Set wording to Grooming Kit (CURRENTLY LIVE)

  4. Upsell Price Sensitivity testing of Manicure Upsell – start with 14.99, and 24.99. ETA 3 days development.

  5. Multi unit Upsell – which benchmarked on Wifi Booster to increase delayed miniclick take rate of 22%. This would project to increase AOV by $2.

  6. Test Offer Wall Upsell with below products:
  • Insoles
  • Socks
  • Pain Cream
  • Tweezers
  • Cuticle Nipper
  • Scissors
  • Foam Nail File

  1. Split Test other packages available:
  • Travel Set
  • Grooming Accessories Package
  • Carrying Pouch
  • Travel Package with Carrying Bag
  • Complete Grooming Set
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