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| Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Extra Notes |
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| 1 | ST Checkout, Plastic EN | Pricing Variations |
- Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship)
- Get links to Tim
| Find price sensitivity/CPA ratio that's ideal for everyone |
| PENDING |
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| ST Checkout, Plastic EN | Exit Pop Page Variations | - Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA
| Find good option for AOV and CVR tradeoff |
| PENDING |
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| ST Checkout, Plastic EN | Upsell A/B Test | - Change Manicure Set wording to Grooming Kit (CURRENTLY LIVE)
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| LIVE |
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