| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
|---|---|---|---|---|---|---|---|
Mobile Presale Test (1) a) Reduce content by 40% - Rewrite feature section to focus on benefit related b) Add comparisons chart c) Split long paragraphs into 1 or 2 sentences d) Add more journey advancing headlines that lead them to the | CVR | ||||||
Mobile Presale Test (2) New floating CTA variation. (Floating CTA will show up on the left side of the phone in optimal thumb distance) | CVR | ||||||
Mobile Presale Test (3) Increase font size to 20px and link sizes to 24px | CVR | ||||||
Mobile Presale Test (4) Speak to ClipperPro Founder and find out why they made the product (story) | CVR | ||||||
Mobile Presale Test (5) Add a survey to the thank you page VIA HotJar to find out why the customer purchased the product. (Not a test but collects insights from the customer) | CVR | ||||||
Media Buyer Tests: 1) Remove non-buying mobile devices (ex. Amazon Fire tablet) | CVR |
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