AirPods Optimization Plan

BA - Tyler Hesketh

ID	Priority	Change	Steps	Goals	Ticket Links	Completion Status	Extra Notes
1	3	Pricing Variations	Please prepare 3 pricing variations per here Set them up as separate offers in Everflow and Everflow Mail	Have a variety of different price points available to affiliates Determine best initial price point	HCTC : DFSB-3278 - Getting issue details... STATUS LCTC: DFSB-3277 - Getting issue details... STATUS	PENDING	3 order pages under design. When moved to Dev, 3 variations will be created HCTC: On Test Links LCTC: On Test Links
2	1	Upsell Order Change + Creation	Please create an upsell based on this, from this pricing grid (fixed to 20%) Upsell order should be Warranty - Upsell 1 - Delayed Mini		Upsells (Warrnaty and 3 split tests): DFSB-3244 - Getting issue details... STATUS DM: DFSB-3200 - Getting issue details... STATUS	PENDING	Needs to be active before we go live in Everflow Upsells: live. Standard Order flow: warranty - upsell (maicharging) - delayed mini. DM :live
3	2	Upsell Test	Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here Send Tim final links for split testing	Determine best upsell for the funnel	Split test upsells: DFSB-3244 - Getting issue details... STATUS	PENDING	Needs to be active before we go live in Everflow Upsells: both are live, will request split test flow Will request split test set up when links are finalized
4	4	Returns Page for split test against Warranty	Please prepare copy using the standard template here for a returns scheme Pricing will be 16.99$ for the return, one time use only New page will be split tested against the warranty page in Item ID 2	Determine most effective warranty offering	Insurance Upsell: DFSB-3244 - Getting issue details... STATUS	PENDING	This will be similar to the Warranty Upsell. We are focusing on the warranty first. Sorting out with DEV. Might need to go to design