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BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1WpiIauStc5IfG86fqFVUpqX3abCgz1Dd
KPI Priority - Profit Per Sale
Split Test Report: https://docs.google.com/document/d/1Vq3HZeBHJZ7bSj2LXRUpzjUSDVwDJymCJTUfCdrWJFE/edit


CURRENT PRIORITIES
PriorityFunnel ClassEverflow Offer IDs and LinksChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
1Alternate Checkout, Plastic EN
Adding a new upsell
Develop an "offer wall" style upsell to determine the highest potential products for upsell development
PENDING


















































































COMPLETED RESULTS
PriorityFunnel ClassEverflow Offer IDs and LinksChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes

Alternate Checkout, Plastic EN1869Upsell A/B Test
  1. Change Manicure Set wording to Grooming Kit 
conversions
Done
0 conversions for both the control & variant. Test is a failure for both, must find a new upsell offer or completely rewrite existing offer
1Alternate Checkout, Plastic EN
Pricing Variations


  1. Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship)
  2. Get links to Tim

Find price sensitivity/CPA ratio that's ideal for everyone

STP-89 - Getting issue details... STATUS

STP-98 - Getting issue details... STATUS

DONE - Successful test results


Jennie Hang (Unlicensed) this test has concluded successfully, the shipping variation has been determined the winner. Please make sure for the "Alternate" Checkout Funnel for the ST and Affiliate offers, that the order-ship is now the default order page. Confirm here when done, ty.


Alternate Checkout, Plastic EN
Exit Pop Page Variations
  1. Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA
Find good option for AOV and CVR tradeoff

STP-89 - Getting issue details... STATUS

STP-99 - Getting issue details... STATUS

DONE

Sent to Tim

Sept 10th

$5 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-b.html?iep=true

B2G1 EP: https://www.shopclipperpro.com/en/order-st-plastic.html?iep=true 

$10 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-a.html?iep=true












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