Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 23 Next »

BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1WpiIauStc5IfG86fqFVUpqX3abCgz1Dd
KPI Priority - Profit Per Sale
Split Test Report: https://docs.google.com/document/d/1Vq3HZeBHJZ7bSj2LXRUpzjUSDVwDJymCJTUfCdrWJFE/edit


CURRENT PRIORITIES
PriorityFunnel ClassEverflow Offer IDs and LinksChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes










1Alternate Checkout, Plastic EN
Adding a new upsell
Develop an "offer wall" style upsell to determine the highest potential products for upsell development STP-100 - Getting issue details... STATUS PENDING


ST
Multi-Unit UpsellCreate copy: Convince - (Don’t struggle to keep track where you placed your
Clipper Pro nail clippers) Have a pair on your: Nightstand/ Coffee table
/ Washroom / Kitchen / travel
 STP-102 - Getting issue details... STATUS waiting for copy from Jeff


ST
Package upsellsCreate: 

  1. Travel Set with Carrying pouch

  2. Groom Kit - minus the Clipper Pro / carrying pouch ( to test if we flip the upsells)


 STP-103 - Getting issue details... STATUS waiting for copy from Jeff


ST
Offer WallDesign / client SKU's / Pricing 





ST
Mobile Presale Test updates (1)

a) Reduce content by 40% - Rewrite feature sec tion to focus on benefit related
      to the person in the story

b) Add comparisons chart

c) Split long paragraphs into 1 or 2 sentences

d) Add more journey advancing headlines that lead them to the
    (comparisons chart)

e) Take quotes and make them pop off the page for the user

CVR




ST
Mobile Presale Test update (2)New floating CTA variation. (Floating CTA will show up on the left side of the phone in optimal thumb distance)CVR




ST
Mobile Presale Test updates (3)Increase font size to 20px and link sizes to 24pxCVR




ST
Mobile Presale Test updates (4)Speak to ClipperPro Founder and find out why they made the product (story)CVR
Waiting to hear back from David


ST
Mobile Presale Test updates (5)Add a survey to the thank you page VIA HotJar to find out why the customer purchased the product. (Not a test but collects insights from the customer)CVR
Already Setup


ST
Media Buyer Campaign Tests:1) Remove non-buying mobile devices (ex. Amazon Fire tablet)

2) Test female 18-24 demographic		CVR
Check continued data to determine if all devices not buying.


ST
Upsell Split TestTravel Kit as UpsellAOV STP-162 - Getting issue details... STATUS development completed - https://www.yourgadgetexperts.com/en/special-offer-travel-kit.html


ST
Upsell Split TestLuxury Kit as UpsellAOV STP-129 - Getting issue details... STATUS development completed - https://www.yourgadgetexperts.com/en/special-offer-luxury-kit.html


ST
Upsell Split TestBuy 1 More as UpsellAOV STP-129 - Getting issue details... STATUS development completed - https://www.yourgadgetexperts.com/en/special-offer-extra-clipper.html
Move this to clipperprostore.com Sida Jiang (Unlicensed)

ST
Alternative Upsell Flowbuy1more - luxury kit – confirmation

https://www.yourgadgetexperts.com/en/order-st-plastic-upfl.html?iep=true


COMPLETED RESULTS
PriorityFunnel ClassEverflow Offer IDs and LinksChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes



ST
Offer Wall
CVR AOV
Done

Control: https://www.yourgadgetexperts.com/en/special-offer-manicure-travel-set.html

Variant: https://www.yourgadgetexperts.com/en/special-offer-wall.html

Results:

Aging Cream41.02%
Compression Sock41.02%
Foam Nail File102.54%
Insole20.51%
Scissors30.76%
Tweezers20.51%

STExit Pop Offer

Create new order page URLs with new exit pop offers

  1.  Save $5 dollars
  2. Buy 2 get 1 free

 STP-99 - Getting issue details... STATUS

https://dfoglobal.invisionapp.com/share/6YTR79IMPHR#/screens

Client requested the close of test early. No statistical significance to determine results.


Alternate Checkout, Plastic EN1869Upsell A/B Test
  1. Change Manicure Set wording to Grooming Kit 
conversions
Done
0 conversions for both the control & variant. Test is a failure for both, must find a new upsell offer or completely rewrite existing offer
1Alternate Checkout, Plastic EN
Pricing Variations


  1. Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship)
  2. Get links to Tim

Find price sensitivity/CPA ratio that's ideal for everyone

STP-89 - Getting issue details... STATUS

STP-98 - Getting issue details... STATUS

DONE - Successful test results


Jennie Hang (Unlicensed) this test has concluded successfully, the shipping variation has been determined the winner. Please make sure for the "Alternate" Checkout Funnel for the ST and Affiliate offers, that the order-ship is now the default order page. Confirm here when done, ty.

ShopClipperpro link has been replaced.

Clipperprostore and YourGadgetExpert links are pending

DFSB-3351 - Getting issue details... STATUS


Alternate Checkout, Plastic EN
Exit Pop Page Variations
  1. Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA
Find good option for AOV and CVR tradeoff

STP-89 - Getting issue details... STATUS

STP-99 - Getting issue details... STATUS

DONE

Sent to Tim

Sept 10th

$5 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-b.html?iep=true

B2G1 EP: https://www.shopclipperpro.com/en/order-st-plastic.html?iep=true 

$10 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-a.html?iep=true












  • No labels