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Version 18
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- Pulsating floating CTA - pre-existing feature, catching attention
- Unit selection with product images - reduce distraction on checkout
- Comments section at the bottom
- Payment Method comes before customer info
- Addition of the "You Saved" badge at the subtotal section - lets consumer think they are actually saving, emphasizes pricing and discount
- Green loading transition screen - offers consumer something to look at while waiting for the upsell to load
- New winning headline: Give Yourself Some Peace Of Mind With Our No Risk Lifetime Warranty
- Addition of timer
- Addition of 2nd and 3rd CTA
- Addition of comment section
- Quantity selector
- Elaborate points on the additional units