One-click Email Purchase Remarketing

This is a new method to re-target and increase purchases through email marketing. Basically below steps are taken.

• CRM collects leads from user purchases with valid token stored and sends to Maropost.
• Email is prepared and sent by Maropost to prospect customers.
• Customers click the link on the email.
• Transition page to place the order with user’s cardid (purchase token).
• Confirmation Page is displayed to confirm the purchased.

How to implement

Below is the URL placed in the email sent to customers.

https://[transition page URL]/?guid=5818A4B7-68D3-4C2B-BC1B-FE776F5E4C3E&wk=74dc415b-f8bf-43a5-87d3-f0824cbd2b62&pid=917896

• GUID: 5818A4B7-68D3-4C2B-BC1B-FE776F5E4C3E - Customer token to get the payment information stored in CRM
• WID: 74dc415b-f8bf-43a5-87d3-f0824cbd2b62 - Campaign webkey
• PID: 917896

On the Transition page, we get those GUID, WID, PID and POST to API along with the X_CID in header.

api/orders/5818A4B7-68D3-4C2B-BC1B-FE776F5E4C3/74dc415b-f8bf-43a5-87d3-f0824cbd2b62/917896?behaviorId=2&useShippingCountry=true&isTest=true

Once CRM responds back, call relatedOrders API to display order information on Confirm page.