Please reference "Types of Analyses" here to follow along with the requirements.
Team Deliverables and Workflow
- Make sure that launch requirements are followed and ready. These requirements should be in each optimization plan as soon as the Brand is assigned to the Brand Analyst.
- Keyword Analysis, Customer Avatars, and Basic Competitor Funnel documentation should be done prior to launch as well
- Keyword Analysis, Customer Avatars, and Basic Competitor Funnel documentation should be done prior to launch as well
- With the Brand Ambassadors, develop a comprehensive link list to put in the CRO Google Drives. BAs are to maintain this list, CRO areto use this list as reference on when to add HotJar assets, keep track of the Top 5 Affiliates on the offer and their funnels (including any presale assets that they developed themselves)
- Brand Analysts are to develop a "Weekly Report" Tracking sheet with the below information:
- Offer Description
- List of Creatives and their IDs in Everflow
- List of Presales and their targets
- Top Funnels list
- Relevant split test results for their week and follow-up actions
- Split tests live, and next Top 3 optimization plan items
- Strengths/Weaknesses reporting - where are we sending traffic that is performing poorly, where are we not sending traffic that isn't? What are our traffic opportunities?
Example of weekly report can be found here.