GA Setup - Demo, Conversion Goals

Owned by Vanessa Yang (Unlicensed)
Last updated: May 25, 2019

After generating the GA tracking code and placing it in GTM, 

Enable Demographics

Scroll down, Click Audience, then Demographics, then Overview. Enable this section (button below).



After that, set up goals.


After clicking New Goal,


These are the goals to be added for internal offers and client (sites built by DFO). They MUST be added in order.

First GoalSecond GoalThird Goal
Name: IndexName: CheckoutName: Conversion
Type: DestinationType: DestinationType: Destination
Regular expression: indexRegular expression: orderRegular expression: special-offer


Sample below:


For external sites, choose the regex values accordingly. Y'all know how to do this already.