ClipperPro Optimization Plan

BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1WpiIauStc5IfG86fqFVUpqX3abCgz1Dd
KPI Priority - Profit Per Sale

Priority	Funnel Class	Change	Steps	Completion Status
CURRENT PRIORITIES
1	ST Checkout, Plastic EN	Upsell A/B Test	Change Manicure Set wording to Grooming Kit (CURRENTLY LIVE)	LIVE

Priority	Funnel Class	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
COMPLETED RESULTS
1	ST Checkout, Plastic EN	Pricing Variations	Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship) Get links to Tim	Find price sensitivity/CPA ratio that's ideal for everyone	STP-89 - Getting issue details... STATUS STP-98 - Getting issue details... STATUS	LIVE TEST RESULTS	Sept 6th	https://www.shopclipperpro.com/en/order-st-plastic-ship.html https://www.shopclipperpro.com/en/order-st-plastic-prc1.html https://www.shopclipperpro.com/en/order-st-plastic-prc2.html
	ST Checkout, Plastic EN	Exit Pop Page Variations	Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA	Find good option for AOV and CVR tradeoff	STP-89 - Getting issue details... STATUS STP-99 - Getting issue details... STATUS	DONE Sent to Tim	Sept 10th	$5 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-b.html?iep=true B2G1 EP: https://www.shopclipperpro.com/en/order-st-plastic.html?iep=true $10 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-a.html?iep=true