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Please note - Use this below generic golden standard for ALL new offer builds, brand specific golden standards will be on separate pages.

2020 Golden Standard Updates

  • No $10 off immediate exitpops

  • Order of the product units will be: 3-1-2-4-5

  • Pricing grid will denote the exitpop product (if there is any)

  • Please note ALL testimonials should be real ones (check Brand Databank for testimonial assets)

  • $10 off future value exit pop coupon naming convention: [Brand]10NEXT

  • Any funnel that has the additional unit pop will NOT have the delayed mini page

  • As of Oct 5th, any pages that has the Paypal payment button will have it moved below the CC Checkout button

  • Master Invision File - https://dfoglobal.invisionapp.com/share/4QXDS72G7HF

  • Master NAS File Path - DFO CM Van / Video & Photo / Product Marketing / 1 – GoldenStandard

Under the new golden standard template, note the below:

  • The only difference between High CVR and High AOV pages currently is the order of units. (where HCVR has 1-3-2-4-5 unit order, with 3 units highlighted and preselected)

  1. ?temp=haov - add this, page switches to haov unit orders (3-1-2-4-5)

  2. ?temp=hcvr - add this, page switches to hcvr unit orders (1-3-2-4-5)

  • For any pages under new template, there will be a parameter to switch between high CVR and high AOV pages: add param “temp=hcvr” to switch page to high cvr, add param “temp=haov” to switch page to high aov

Presale Aspect - https://www.mytvfix.com/en/pre-1.html

  • Right hand side floating image with pulsating CTA

  • Showing “Advertorial“ on top of the page (font and size is dependent on traffic platform, for any specific font/size requirements, please duplicate out to separate page)

  • Social Icons are also dependent on the traffic platform, for any specific requirements, please duplicate out to separate page

  • Pulsating floating CTA appearing when user scrolls - pre-existing feature, catching attention

High Performance Checkout page

  • Paypal Payment Button Removed only on high traffic pages - current list here

  • Pages with paypal - https://www.myrangextd.com/en/order.html

  • Pages without paypal (majority of our top traffic pages) - https://www.monostarscope.com/en/order.html

  • Additional Unit Pop - increases AOV.

  • $10 off future value exit pop - increases CVR

  • Please note, as of Aug 19, 2020, all future new offers will NOT have the slow shipping banner, please remove off of the live offers as well.

  • Unit selection with product images - reduce distraction on checkout

  • Eye grabbing unit selection box golden highlights with yellow accent background

  • Secure checkout banner addition at the top

  • Expanded comments section at the bottom with real testimonials from Brand Databank

  • Addition of the "You Saved" badge at the subtotal section - lets consumer think they are actually saving, emphasizes pricing and discount (Please note that TVBuddy’s savings badge looks different from the rest, since that is a brand specific standard)

  • Green loading transition screen - offers consumer something to look at while waiting for the upsell to load

  • Please note to have Affiliate Link at the footer of all pages

Non Paypal

Paypal

$10 Off Future Exit pop (to increase CVR and introduce leads/purchases to ecomm sites) - reference on https://www.gettvbuddy.com/en/order-gt-expp3.html?iep=true

Additional Unit Pop (to increase AOV, and also increase profit for no recorded increase in refunds or chargebacks):

Warranty Upsell - https://www.myrangextd.com/en/special-offer-warranty.html

2nd Upsell -  https://www.gettvbuddy.com/en/special-offer-ant4.html

  • Addition of timer

  • Addition of 2nd and 3rd CTA

  • Addition of comment section


Delayed Mini - https://www.getplaybeatz.com/en/special-offer-mini.html (This is to be removed on any funnel that has the diggy pop)

  • Quantity selector

  • To only be added to funnels where there is no double popup pump at checkout CTAs

  • Elaborate points on the additional units

Archive - Previous Versions

Full Price Preorder - https://www.gettvbuddy.com/en/order-res-fp.html

Full Price Preorder SOP

  • To be created together with normal Order Page for new offers

  • The only difference between full price preorder and normal order page, is the COVID banner and text mentioning of “Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct”

  • COVID Slow Shipping banner on top of every page (requirement by Facebook). ← outdated

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