BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1o6tDOJoiNpxwt4tTUoOfusExRE8KzBVW
KPI Priority - CVR
CURRENT PRIORITIES | Priority |
Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | 1 | All Funnels | Pages Renovations, All Geos |
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- 3. Add this warranty (changed for brand) as second upsell on all campaigns in InfinitiKloud (after upgrade) and remove existing warranty widgets – https://www.thegadgetreviewguy.com/en/special-offer-warranty20.html
- Upsell order should be - Upgrade, Warranty, Upsell, Delayed Mini
| Bring funnel up to standards | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3294 |
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| PENDING | 9/20 | 2 | Pricing Variations, Standard Checkout | Add pricing variations and requisite Presale and Interstitial Assets | - Follow this pricing grid, tabs "IK 64 SC, 39 C2C"
- Follow this pricing grid, tabs "IK 64 SC, 29 C2C"
- Create corresponding presale and interstitial assets to support them:
- https://www.myinfinitikloud.com/en/order-a.html - https://www.myinfinitikloud.com/en/pre-a1-v2.html
4. Set them up as separate offers in Everflow | Create additional traffic testing opportunities
(Despite the domains I used, please prepare this for both myinfinitikloud, and infinitikloud) | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3374 |
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Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3375 |
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| PENDING | 3IN DEV |
| Public domain completed, Private domain pending |
High Performance Funnel | Creating additional web assets | - Getting DE and FR translations
- Creating the below assets in their respective languages:
https://www.myinfinitikloud.com/en/pre-a1-v2.html https://www.myinfinitikloud.com/en/index-a.html https://www.myinfinitikloud.com/en/order-a.html
| Create additional traffic testing opportunities
(Despite the domains I used, please prepare this for both myinfinitikloud, and infinitikloud) | Jira Legacy |
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server | System JIRA |
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columns | key,summary,type,created,updated,due,assignee,reporter,priority,status,resolution |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3370 |
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Jira Legacy |
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server | System JIRA |
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columns | key,summary,type,created,updated,due,assignee,reporter,priority,status,resolution |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3373 |
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Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3378 |
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Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3379 |
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| PENDING |
| DE Translations in progress |
HPF | Code addition for testing |
| See the conversion rate and profit impact of adding the code to the funnel | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3430 |
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| For testing with Australian team |
HPF | Upsell Tests |
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| With Affiliate 2154 (S Media) |
HPF | Indicating Low Inventory Status |
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HPF | Trust Logos/Security Seals Tests |
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HPF | Reward or Prize |
CURRENT PRIORITIES |
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| PriorityMaybe offer the code as a reward? Should test it on with and without exit pop, since ideally we replace this with exit pop |
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LIVE TESTS |
Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
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CURRENT PRIORITIES |
Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
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Affiliate Descriptive Checkout, Global | Cosmetics | 1. Prepare Global Descriptive Checkout with 1 Unit selected in the middle a. Using template here - https://www.infinitikloud.com/en/order-list-q1-global.html 2. Have Ops add link under the existing offer (default global), but also provide link to Tim for split testing | Increase CVR, likely negative effect on AOV. NOT A SPLIT TEST | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3196 |
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| DONE + LIVE | 9/11 | Link: https://www.infinitikloud.com/en/order-list-mq1-global.html |
ST Checkout, Opening to Affiliates - for Global EN campaign | New Pages | - https://www.myinfinitikloud.com/en/order.html copy this exactly, Affiliate CPA is to be $38 (EDIT)
- Set new offer with Ops, but also provide link to Tim for split testing
| New checkout option for AM team | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3238 |
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| Done + LIVE | 9/13 | |
"Code" funnels | Re-ordering, new pages | - Get Ops to update CPA of all "code" funnel options with a $15 CPA
- Update this link so that the code option is in the middle, and highlighted the most
- Update this link , just move the code above the product
- Update this link, same as Point 3
- Prepare ST version of the checkout with options as in Point 1 (order-v1), using this template. Code should be the first option, highlighted
- New Offer with Ops for "code funnel"
| Emphasize the code so that we can run at a low CPA and CPI focus | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3139 |
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Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3148 |
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Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3147 |
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Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3246 |
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| DONE | 9/13 | Order list V3 (Split testing only): https://www.infinitikloud.com/en/order-list-v3.html |
All Funnels | Pages Renovations, All Geos | - 3. Add this warranty (changed for brand) as second upsell on all campaigns in InfinitiKloud (after upgrade) and remove existing warranty widgets – https://www.thegadgetreviewguy.com/en/special-offer-warranty20.html
- Upsell order should be - Upgrade, Warranty, Upsell, Delayed Mini
| Bring funnel up to standards | Jira Legacy |
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server | System JIRA |
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serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76 |
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key | DFSB-3294 |
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| PENDING | 9/20 |
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