InfinitiKloud Optimization Plan

BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1o6tDOJoiNpxwt4tTUoOfusExRE8KzBVW
KPI Priority - CVR

Priority	Funnel Class	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
CURRENT PRIORITIES
1	All Funnels	Pages Renovations, All Geos	3. Add this warranty (changed for brand) as second upsell on all campaigns in InfinitiKloud (after upgrade) and remove existing warranty widgets – https://www.thegadgetreviewguy.com/en/special-offer-warranty20.html Upsell order should be - Upgrade, Warranty, Upsell, Delayed Mini	Bring funnel up to standards	DFSB-3294 - Getting issue details... STATUS	PENDING	9/20
2	Pricing Variations, Standard Checkout	Add pricing variations and requisite Presale and Interstitial Assets	Follow this pricing grid, tabs "IK 64 SC, 39 C2C" Follow this pricing grid, tabs "IK 64 SC, 29 C2C" Create corresponding presale and interstitial assets to support them: - https://www.myinfinitikloud.com/en/order-a.html - https://www.myinfinitikloud.com/en/pre-a1-v2.html https://www.myinfinitikloud.com/en/index-a.html\ 4. Set them up as separate offers in Everflow	Create additional traffic testing opportunities (Despite the domains I used, please prepare this for both myinfinitikloud, and infinitikloud)	DFSB-3374 - Getting issue details... STATUS DFSB-3375 - Getting issue details... STATUS	PENDING
3	High Performance Funnel	Creating additional web assets	Getting DE and FR translations Creating the below assets in their respective languages: https://www.myinfinitikloud.com/en/pre-a1-v2.html https://www.myinfinitikloud.com/en/index-a.html https://www.myinfinitikloud.com/en/order-a.html	Create additional traffic testing opportunities (Despite the domains I used, please prepare this for both myinfinitikloud, and infinitikloud)	DFSB-3370 - Getting issue details... STATUS DFSB-3373 - Getting issue details... STATUS DFSB-3378 - Getting issue details... STATUS DFSB-3379 - Getting issue details... STATUS	PENDING		DE Translations in progress

Priority	Funnel Class	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
CURRENT PRIORITIES
	Affiliate Descriptive Checkout, Global	Cosmetics	1. Prepare Global Descriptive Checkout with 1 Unit selected in the middle a. Using template here - https://www.infinitikloud.com/en/order-list-q1-global.html 2. Have Ops add link under the existing offer (default global), but also provide link to Tim for split testing	Increase CVR, likely negative effect on AOV. NOT A SPLIT TEST	DFSB-3196 - Getting issue details... STATUS	DONE + LIVE	9/11	Link: https://www.infinitikloud.com/en/order-list-mq1-global.html
	ST Checkout, Opening to Affiliates - for Global EN campaign	New Pages	https://www.myinfinitikloud.com/en/order.html copy this exactly, Affiliate CPA is to be $38 (EDIT) Set new offer with Ops, but also provide link to Tim for split testing	New checkout option for AM team	DFSB-3238 - Getting issue details... STATUS	Done + LIVE	9/13	ST Global EN Checkout: https://www.infinitikloud.com/en/order-alt-global.html
	"Code" funnels	Re-ordering, new pages	Get Ops to update CPA of all "code" funnel options with a $15 CPA Update this link so that the code option is in the middle, and highlighted the most Update this link , just move the code above the product Update this link, same as Point 3 Prepare ST version of the checkout with options as in Point 1 (order-v1), using this template. Code should be the first option, highlighted New Offer with Ops for "code funnel"	Emphasize the code so that we can run at a low CPA and CPI focus	DFSB-3139 - Getting issue details... STATUS DFSB-3148 - Getting issue details... STATUS DFSB-3147 - Getting issue details... STATUS DFSB-3246 - Getting issue details... STATUS	DONE	9/13	Order list V3 (Split testing only): https://www.infinitikloud.com/en/order-list-v3.html