Test Purpose
This test was aimed at determining if a more prevalent trust seal logo would result in a higher conversion rate, and if so, which one was most effective of those tested.
The Control was the best performing page determined from this test - Test Report - Assorted Pages, July 12th to 19th, A/B, Preselecting Warranty + Removing "Steps"
Test Variables
CVR, EPC
Possible variables - AOV
Summary of Results
For reference, Logo 1 is:
Logo 2 is:
Logo 3 is:
Results varied between brands/products, therefore the test period will be expanded such that we can get a more definitive result, or determine which logos are best suited where. MindInsole EN is currently the greatest deviation from the mean.