Test Purpose
The purpose of this test was to increase the AOV on MindInsole by finding up-sell products that produced a higher CVR. Currently the number to beat for MindInsole up-sells is 16% (acupressure sandals).
Products Tested:
- Acu Fidget Rings
- Gel Insoles
- Thermal Insoles
Test Variables
CVR / AOV
Summary of Results
Reference
Results
The results of this test where positive, we managed to find another up-sell that matched the CVR of the current leading up-sell (16% CVR). The benefits of this product over the current Up-sell (acupressure sandals) are lower cost, lower shipping weight/size, and it is another one size fits all style insole. This test will be also be a great sag-way to our new Custom Insole Up-sell Test.