MindInsole Up-sells - Version 5

Owned by Aaron Jacques (Unlicensed)
Last updated: Dec 27, 2018


Test Purpose

The purpose of this test was to increase the AOV on MindInsole by finding up-sell products that produced a higher CVR. Currently the number to beat for MindInsole up-sells is 16% (acupressure sandals). 

Products Tested:

  1. Acu Fidget Rings
  2. Gel Insoles
  3. Thermal Insoles

Test Variables

CVR / AOV


Summary of Results


Reference



Variables controlled in this test:

Pricing - Pricing was controlled to keep the test fair and gauge the interest in the products. 

Device - Device was controlled so we could optimize the page for mobile 

Site - We controlled the site by using the same template for every product so there was no extra variables within the test.

Results

The results of this test where positive, we managed to find another up-sell that matched the CVR of the current leading up-sell (16% CVR). The benefits of this product over the current Up-sell (acupressure sandals) are lower cost, lower shipping weight/size, and it is another one size fits all style insole. This test will be also be a great sag-way to our new Custom Insole Up-sell Test.