Internal Insoles Optimization Plan

BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1gWNbLCc1xSYBFe2Sr8OvEVoCyrKZE34s
KPI Priority - CVR
CRO Insight Report: https://docs.google.com/document/d/1gGWWgHQ-4wNStSlw_NRsNaeQYY7JjyQtVTYQQPC3nM0/edit?usp=sharing

Priority	Funnel Class	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
PRIORITIES LIST
1	ST - Presale MindInsole EN	Removing irrelevant or distracting content	Remove copy for both testing DotCMS Create 2 new URL links	Increase CTR / CVR	STP-134 - Getting issue details... STATUS	READY FOR TESTING	Sept 17 or 18 if needed	Presale 4 https://www.mindinsole.com/en/pre-4-st.html Test Links: https://www.mindinsole.com/en/pre-4a-st.html https://www.mindinsole.com/en/pre-4b-st.html
2	ST - Presale MindInsole EN	Image and headline test	request headlines from Jeff or Scott	Increase CTR / CVR	STP-137 - Getting issue details... STATUS	currently in COPY		Presale 4 https://www.mindinsole.com/en/pre-4-st.html
3	ST - Presale MindInsole EN	Create Female angle narrative	request copy from Jeff Goodman	Increase CTR / CVR	STP-126 - Getting issue details... STATUS	currently in COPY		Presale 4 https://www.mindinsole.com/en/pre-4-st.html
4	ST - Presale MindInsole	Create a new presale - SB story style	request copy from Jeff Goodman	Increase CTR / CVR	STP-139 - Getting issue details... STATUS	currently in COPY
	ST - Upsell Mindinsole EN	New upsell offer wall			STP-177 - Getting issue details... STATUS		done	https://www.mindinsole.com/en/special-offer-wall.html

Priority	Funnel Class	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
COMPLETED ITEMS
1	ST Checkout, Euphoric Feet DE	New Pages	1. Prepare DE Checkout and translation to ST and Affiliate Teams using this template https://www.mindinsole.com/en/order-st-a.html 2. New offer with Ops, CPA at $35 (two new offers, one for ST, one for all else)	New checkout option for AM team	STP-107 - Getting issue details... STATUS	LAUNCHED	Sept 11th	Please see offers below Tim Shuvaloff ST Offer: https://vervedirect.everflowclient.io/offers/1882 https://www.euphoricfeet.com/de/pre-st.html?iep=true https://www.euphoricfeet.com/de/index-st.html?iep=true https://www.euphoricfeet.com/de/order-st.html?iep=true Affiliate Offer: https://vervedirect.everflowclient.io/offers/1883 https://www.euphoricfeet.com/de/pre-st-a.html?iep=true https://www.euphoricfeet.com/de/index-st-a.html?iep=true https://www.euphoricfeet.com/de/order-st-a.html?iep=true
2	ST Style funnels, Warranty	New Pages	Add this warranty (changed for brand) as firstupsell on all campaigns in MindInsole/Euphoric Feet ST Funnels ( https://www.thegadgetreviewguy.com/en/special-offer-warranty20.html Upsell order should be - Warranty, Upsell, Delayed Mini Inform Ops of change so they can change tracking set-ups (should be right before publish)		STP-107 - Getting issue details... STATUS	DONE	Sept 11th	https://www.euphoricfeet.com/de/special-offer-warranty20.html https://www.mindinsole.com/en/special-offer-warranty20.html
3	ST Checkout, MindInsole EN	Pricing	1. Prepare new offer with Ops at a CPA for $35 for release to affiliate team with this checkout - https://www.mindinsole.com/en/order-st-a.html	Bringing up to Standard		LAUNCHED	Sept 12th	EF Offer: https://vervedirect.everflowclient.io/offers/1884 Presale 4 (to Interstitial): https://www.mindinsole.com/en/pre-4-st-b.html?iep=true Presale 5 (to Interstitial): https://www.mindinsole.com/en/pre-5-st-b.html?iep=true Interstitial: https://www.mindinsole.com/en/index-st-b.html?iep=true Checkout: https://www.mindinsole.com/en/order-st-b.html?iep=true