AirPods Optimization Plan

1. Please prepare 3 pricing variations per here
2. Set them up as separate offers in Everflow and Everflow Mail

Have a variety of different price points available to affiliates

Determine best initial price point

LCTC:  DFSB-3277 - Getting issue details... STATUS

3 order pages under design. When moved to Dev, 3 variations will be created

HCTC: Live in EF

LCTC: Live In EF

1. Please create an upsell based on this, from this pricing grid(fixed to 20%)
2. Upsell order should be Warranty - Upsell 1 - Delayed Mini

Needs to be active before we go live in Everflow

Upsells: Live

Standard Order flow: warranty - upsell (maicharging) - delayed mini.

DM :live

1. Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here
2. Send Tim final links for split testing

Needs to be active before we go live in Everflow

Upsells: both are live 

Split Test: Live (only for normal pricing funnel)

1. Please prepare copy using the standard template here for a returns scheme
2. Pricing will be 16.99$ for the return, one time use only
3. New page will be split tested against the warranty page in Item ID 2

Insurance Upsell:  DFSB-3244 - Getting issue details... STATUS

This will be similar to the Warranty Upsell. We are focusing on the warranty first.

Made legal checks with Ellen

• This will be on hold / 2nd priority to the above test

1. Please prepare the new golden standard checkout for all CTC variations