BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1yf-cEthAntSrly0Hk6ReYzGliV6cWFw_
KPI Priority - CVR
Split testing report: https://docs.google.com/document/d/1OGUbr0RwAoCU9pfSrDcidCOeiS7uS7qMi5Q8aDxqPIM/edit#heading=h.jaszgegn10af
| CURRENT PRIORITIES | ||||||||
| Priority | Change | Descriptions | Goals | Ticket Links | Completion Status | Deployment ETA | Links | Extra Notes |
|---|---|---|---|---|---|---|---|---|
| Payment Processing | Paypal Installments Test | Increase CVR by offering installment payments | IN DEV | |||||
| Buy 1 More Test | Under the 1 unit, put "Buy 1 More, 1/2 Shipping", then when they select 2, same effect with arrows put "Buy 1 More Free Shipping" | IN PROGRESS | ||||||
| Upsell | New Style Playbeatz Upsell | Increase TR | STP-222 - Getting issue details... STATUS | IN DEV | ||||
| USB Wifi Stick Upsell | STP-192 - Getting issue details... STATUS STP-203 - Getting issue details... STATUS | Page development done | https://www.superboostwifi.com/en/special-offer-usbwifi.html https://www.thegadgetreviewguy.com/en/special-offer-usbwifi.html | Moving to gadgetreview, no available properties and must wait for live tests to finish | ||||
| Real Comments on Checkout | SPLIT-9 - Getting issue details... STATUS | DONE | Pending open space | |||||
| FOMO Revamp | Instead of the sliding card (or split test vs sliding card) change the content of the FOMO to notoriously reflect some cases where customers bought more than one. Easier and faster to implement than the sliding card, but the lower possible impact in performance. Link: https://www.thegadgetreviewguy.com/en/order-fomo.html?fomo=1 | |||||||
| Add Trust Logos to Order page under CTA and re-arrange form system | SPLIT-24 - Getting issue details... STATUS | |||||||
| Build visual hierarchy with color / and text size (example booking.com) | SPLIT-19 - Getting issue details... STATUS | |||||||
| Optimize mobile for older demographics ( text size, spacing, etc...) | SPLIT-15 - Getting issue details... STATUS | |||||||
| Add a sliding card, just below the total, better if it has a discreet but catchy effect (glow or shine or shadow or heartbeat, etc) that says something like: Your current selection is "$xx", if you add "x" more boosters/antennas/ W/E, you will be saving "$xx". Then a button "Yes, add "x" more boosters to my order" | SPLIT-18 - Getting issue details... STATUS | |||||||
| Price Variation |
| DFSB-3506 - Getting issue details... STATUS | BACKLOG | |||||
| Add Progress Bar for completion of purchase | ||||||||
| Add Number of Clicks to Checkout | ||||||||
| Generic Warranty Upsell | STP-197 - Getting issue details... STATUS | Page development done | https://www.thegadgetreviewguy.com/en/special-offer-general-warranty.html
| Please note this is also on Kompress Kinetics, Clipperpro and MindInsole | ||||
| LIVE TESTS | ||||||||
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | |
|---|---|---|---|---|---|---|---|---|
| ST - Upsell flow Split Test | STP-178 - Getting issue details... STATUS | Page Development Complete | LIVE | https://www.superboostwifi.com/en/order-upfl.html?iep=true | ||||
| ST - OP Variation Split Test | STP-178 - Getting issue details... STATUS | Page Development Complete | LIVE | https://www.superboostwifi.com/en/order-sp-v5.html?iep=true | ||||
| TrifiBoost Upsell | STP-163 - Getting issue details... STATUS | Page development done | LIVE | https://www.thegadgetreviewguy.com/en/special-offer-trifi.html | ||||
| COMPLETED ITEMS | |||||||
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
|---|---|---|---|---|---|---|---|