Attendees: Tim, Paul, Katie, Vanessa, Sida
Outcomes:
Announcements
Request for the same split test idea to be on 2 different brands to start with, to avoid wait times
Reminder that we will discuss about failed tests on Wednesday
Meeting Summary
Discussion on successful tests and the takeaways for what the team needs to do going forward:
Playbeatz interstitial and green checkout test: this has been implemented as the gold standard
TVBuddy Upsell tests: this was replaced by the upsell pop tests
Clipperpro eye grabber unit selection test: pushing this same test to SuperBoost and MobileKlean
Clipperpro toenail clipper funnel: this has been implemented as default
American owned and operated badge: needs to push to another brand
Business as usual banner test: paused and will get replaced by the OP banner tests that Bruce has copy for
Money back guarantee: needs to wait for customer service team to get some feedback
Quietbuds descriptive OP: needs to take the successful element to another page
TVBuddy image badge on OP: applied as standard only on TVBuddy
TVBuddy Free shipping test: some other funnels already has free shipping, we would need to make the free shipping feature stand out more
Emoji on Playbeatz CTA button: only successful on playbeatz and failed on MobileKlean and Neckrelax
TGRG Upsell pop UK: applied as the default OP
Bruce banners on OP: there are currently 2 winners, one turquoise version is applied to rangextd as default banner, and more to test with bruce’s new copy
Discussion Outcomes
This week, the team will focus on the below:
Eye grabber unit selection OP tests (on SuperBoost and MobileKlean)
Upsell pop tests on various pages
American owned and operated badge test
Banner on OP test on various brands