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2020 Golden Standard Updates

  • No $10 off immediate exitpops

  • Order of the product units will be: 3-1-2-4-5

  • Pricing grid will denote the exitpop product (if there is any)

  • Please note ALL testimonials should be real ones (check Brand Databank for testimonial assets)

  • Invision File - https://dfoglobal.invisionapp.com/share/4QXDS72G7HF

  • NAS File Path - DFO CM Van / Video & Photo / Product Marketing / 1 – GoldenStandard

Under the new golden standard template, note the below:

  • The only difference between High CVR and High AOV pages currently is the order of units. (where HCVR has 1-3-2-4-5 unit order, with 3 units highlighted and preselected)

  • Full price preorder is to become a default to set aside, when launching new offers (as of May 25, 2020)

Presale Aspect - https://www.getplaybeatz.com/en/pre-1f-b.html

  • Right hand side floating image with pulsating CTA

  • Showing “Advertorial“ on top of the page (font and size is dependent on traffic platform, for any specific font/size requirements, please duplicate out to separate page)

  • Social Icons are also dependent on the traffic platform, for any specific requirements, please duplicate out to separate page

  • Pulsating floating CTA appearing when user scrolls - pre-existing feature, catching attention

High Performance (Alternative) Checkout page - https://www.buyoshenwatch.com/en/order.html

  • Double and a Half Pop - increases AOV. Currently on https://www.buyoshenwatch.com/en/order-special.html as reference

  • $10 off future value exit pop - increases CVR

  • Unit selection with product images - reduce distraction on checkout

  • Eye grabbing unit selection box golden highlights with yellow accent background

  • Secure checkout banner addition at the top

  • Product banner right below "Checkout > Bonus > Order Receipt"

  • Product image right below the you saved badge at the bottom

  • Comments section at the bottom 

  • Payment Method comes before customer info

  • Addition of the "You Saved" badge at the subtotal section - lets consumer think they are actually saving, emphasizes pricing and discount (Please note that TVBuddy’s savings badge looks different from the rest, since that is a brand specific standard)

  • Green loading transition screen - offers consumer something to look at while waiting for the upsell to load

$10 Off Future Exit pop (to increase CVR) - reference on https://www.gettvbuddy.com/en/order-gt-expp3.html?iep=true

Double and a half pop (to increase AOV):


Full Price Preorder - https://www.gettvbuddy.com/en/order-res-fp.html

  • To be created together with normal Order Page for new offers

  • The only difference between full price preorder and normal order page, is the COVID banner and text mentioning of “Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct”

Warranty Upsell - pending a live page as reference


2nd Upsell -  https://www.gettvbuddy.com/en/special-offer-ant4.html

  • Addition of timer

  • Addition of 2nd and 3rd CTA

  • Addition of comment section


Delayed Mini - https://www.getplaybeatz.com/en/special-offer-mini.html

  • Quantity selector

  • Elaborate points on the additional units

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