The only difference between Full Price Preorder funnels and normal straight sales funnels is the checkout.
Presales, Interstitial and other checkout pages follow the Golden Standard here: Golden Standard Pages - Updated June 2020
1. Unit Order
Either High CVR or AOV
2. Copy change
Step 1: Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct
3. Secure Checkout Badge
4. Product Banner
5. Covid Banner
6. Save Badge
Save Badge (ONLY for TVBuddy)
Normal Save badge
TVBuddy Specific
7. FAQs (add 2 faqs below)
Question: Why is this product on preorder?
This is a preorder product because the supply chain and logistics is currently disrupted.
Question: When can I expect my preorder product to be delivered?
We expect your product to be delivered not later than <date1>, but could be delivered as early as <date2>. We will send you an email with tracking number as soon as your order ships. Please support us during this time with patience on delivery and we will get your product to you as quickly as possible.
date1 = current date plus 42 days and date2 = current date plus 14 days
Question: What happens when you pre-order?
date = current date plus 42 days
8. Popup at payment CTA
popup is now becoming a standard
Please check Golden Standard Pages - Updated June 2020 to know what is the latest
This is just an example.
9. Future Value Popup
10. Campaign creation
Sales model: Straight Sales
Internal and Parent campaign name follow the usual convention (Internal = Brand, Parent = Brand +Geo)
Landing URL = referenced straight sale
11. Confirm page - Change below text
Orders can take up to 7 days to deliver, but may take longer due to high demand. We will send you a tracking email once your order has dispatched.
To this text
We expect your product to be delivered not later than <date1>, but could be delivered as early as <date2>. We will send you an email with tracking number as soon as your order ships. Please support us during this time with patience on delivery and we will get your product to you as quickly as possible.
date1 = current date plus 42 days and date2 = current date plus 14 days
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