Keyword Research and Angle Planning

The point of Keyword Research & Angles is to find a group of already existing hungry customers that we can market directly too

Always remember people do not buy products they buy solutions to their problems!

With that said, when starting with a product we need to focus on the product first to possibly find customers

Product - (When looking at product, always ask yourself "So what, what is in this for me?)

To figure out problems this product solves:

1. Read the features of the product - after each feature try to answer the question "So what, what is in this for me? What do I get from this?
2. Talk to inventor/owner of product - why did they create this product?
3. Talk to customer service for company - what common complements/complaints do they receive? Why do people tell them they bought the product for?
4. Read product reviews
5. Speak with friends, family members who have knowledge of niche to help stimulate ideas and pull out problems you may never have thought of
6. Read local adult education/community college night school calendars to see what they might be offering to solve problems
7. Use your own intuition 

Check competitors

See what solutions they are solving if any and what angles they are taking

Plug their website into google keyword planner and see what keywords they are trying to rank/advertise for

Amazon Best Sellers Lists

Go to google find a site that list the top 10 best selling books in your niche - Read Table Of Contents, Back Cover 

for possible solutions/angles

CBEngine.com

Perform a search in your niche

Select sites with high "Gravity" and read through their sales copy to steal solutions/angles

Google Keyword Planner

Take ideas that you have researched input them into keyword planner

Start broad and narrow down until you can confirm that there are people searching for a solution to the problem you have posed. 

Three Scenarios:

1. You find a large highly focused group of people looking for a solution to their problem 
   1. "Dog Training" is too broad
   2. "how to stop my dog barking" is a highly specific group of people with a problem we can market directly too
2. You can't find anybody on google searching to solve this problem
   1. Know we can still market but there is no long line of hungry customers waiting for a solution. We will have to educate and grow market this takes time and money compared to an already existing group hungry customers
3. You find in your keyword research other angles and ideas you never thought of but the product can solve 
   1. Great add it to your list of angles

Keep an eye (record)

1. Impressions for each keyword (how many people are searching a month)
2. Competition for keywords and cost of advertising
3. Ideally we are looking for low hanging fruit to test market meaning - high traffic volume and low competition (cheap advertising costs)

Be Aware

Just because you have found a group of people who are looking for a solution to a problem does not mean these people will become buying customers