Upsell URL Query parameters when Purchased

Owned by Khai Huynh
Jun 14, 2018

When an upsell is purchased, I get a parameter query string in the next page. The intention of this was for split testing.

The logic is:

  • If customer purchases an upsell, value is 1. If not, value is 0.
  • Parameter structure uses naming scheme "up_XXX", where XXX is the initials used in the "special-offer-XXX" naming logic. i.e. TV amplifier upsell purchase would be up_amp=1.

This is high priority because it is a barrier for me for launching 2 split tests right now. These split tests are key in maximizing our profitability per customer.

This feature is global and has been applied to:

  • MindInSole EN
  • Euphoric Feet EN/DE
  • Chakra Sole EN/DE
  • PetNPawLand EN
  • Siren Guard EN