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Full Price Preorder SOP

The only difference between Full Price Preorder funnels and normal straight sales funnels is the checkout.

Presales, Interstitial and other checkout pages follow the Golden Standard here: https://dfoglobal.atlassian.net/wiki/spaces/ST/pages/405407561

1. Unit Order

Either High CVR or AOV

2. Copy change

Step 1: Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct

3. Secure Checkout Badge

4. Product Banner

5. Covid Banner

6. Save Badge

Save Badge (ONLY for TVBuddy)

Normal Save badge

TVBuddy Specific

7. FAQs (add 2 faqs below)

Question: Why is this product on preorder?

This is a preorder product because the supply chain and logistics is currently disrupted.


Question: When can I expect my preorder product to be delivered? 

We expect your product to be delivered not later than <date1>, but could be delivered as early as <date2>.  We will send you an email with tracking number as soon as your order ships.  Please support us during this time with patience on delivery and we will get your product to you as quickly as possible.

 date1 = current date plus 60 days and date2 = current date plus 14 days


Question: What happens when you pre-order?

date1 = current date plus 60 days and date2 = current date plus 14 days


Design for copy reference: https://dfoglobal.invisionapp.com/d/main/#/console/20097345/421173678/inspect

8. Popup at payment CTA

popup is now becoming a standard

Please check https://dfoglobal.atlassian.net/wiki/spaces/ST/pages/405407561 to know what is the latest

This is just an example.

9. Future Value Popup

  • Sales model: Straight Sales

  • Internal and Parent campaign name follow the usual convention (Internal = Brand, Parent = Brand +Geo)

  • Landing URL = referenced straight sale

11. Confirm page - Change below text

Orders can take up to 7 days to deliver, but may take longer due to high demand. We will send you a tracking email once your order has dispatched.

To this text

We expect your product to be delivered not later than <date1>, but could be delivered as early as <date2>.  We will send you an email with tracking number as soon as your order ships.  Please support us during this time with patience on delivery and we will get your product to you as quickly as possible.

 date1 = current date plus 60 days and date2 = current date plus 14 days