Test Report - Assorted Pages, July 17th to 20th, Trust Logos Test

Owned by Tim Shuvaloff
Last updated: Jul 20, 2018 by Aaron Jacques (Unlicensed)

Test Purpose

This test was aimed at determining if a more prevalent trust seal logo would result in a higher conversion rate, and if so, which one was most effective of those tested.

The Control was the best-performing page determined from this test - Test Report - Assorted Pages, July 12th to 19th, A/B, Preselecting Warranty + Removing "Steps"

Test Variables

CVR, EPC

Possible variables - AOV

Summary of Results


For reference:

Logo 1 is:



Logo 2 is:



Logo 3 is: 



Results varied between brands/products, therefore the test period will be expanded such that we can get a more definitive result, or determine which logos are best suited where. MindInsole EN is currently the greatest deviation from the mean.