60Day Satisfaction Guarantee (vs) 60Day Money Back Guarantee
- Aaron Jacques (Unlicensed)
Owned by Aaron Jacques (Unlicensed)
After the conclusion of the 30 / 60 / 90-day money back guarantee test. The 60-day money back guarantees converted for the highest. For our next test, we wanted to determine if changing the terminology of "money back guarantee" to "satisfaction guarantee" would affect CVR.
Test Variables
CVR, EPC / (Possible variable > AOV)
Summary of Results
Reference
Results:
The test garnered some interesting results. On MindInsole the satisfaction guarantees and money back guarantees CVR was equal, but on EuphoricFeet DE the satisfaction guarantees converted higher. To determine the reason for this, I looked at the search results on Google for both of the terms in German. The number of people that googled the German words for "Money Back Guarantee" was far higher than the Satisfaction Guarantee. This could possibly mean that the term "Satisfaction Guarantee" has a lower saturation in Germany and holds a more positive message. The test as a whole still confirms that Guarantees have a positive result on CVR, however still not significant enough to scale at this time.